We are looking for a Web Marketer to help increase awareness and customer loyalty and can generate high-quality written content for our business.
Your responsibilities:
- Create and manage a multi-channel business and communication strategy with our team utilizing online marketing techniques
- Conceptualize unique marketing programs to increase awareness and increase customer acquisition
- Develop messaging for all audiences to accurately convey our core identity
- Work with team to develop press releases, marketing collateral, reports, advertisements and other marketing-related material
- Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Review and analyze company website for areas that need to be detailed or improved
- Perform daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms
- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives
- Monitor campaign results and create reports detailing campaign performance
- Provide and organize SEO and SEM campaign reports
Your qualifications:
- Strong verbal and written communication skills
- Excellent analytical, communication, problem solving and organizational skills
- Understanding of search engine ranking algorithms
- Fluent English including excellent writing, grammar, spelling and form