Implement and maintain presence in social
networking sites including Facebook, Twitter,
YouTube, Instagram, Pinterest, etc.
Implement social media strategy, coordinating with
the Internet Marketing and Sales & Service teams
across the company to ensure effectiveness.
Work with the production team to ensure social
media tools (for ex. Facebook Connect, Sharing
buttons) are kept up-to-date.
Manage social media campaigns and day-to-day
activities; duties include online audience
building using automated tools.
Advocate for clients in social media spaces,
engaging in dialogues and answering questions
where appropriate.